Boost Your Search Engine Results with These 12 Simple SEO Hacks
Introduction
SEO can be a difficult and frustrating process for marketers and website owners. That’s why it’s important to know the tricks of the trade and put them into practice on your site. The hacks listed below are all tried-and-true methods that have worked for thousands of sites — but don’t expect instant results. Achieving high rankings requires time, effort, and patience from both you as well as Google (which constantly updates its algorithm).
Optimize your website for mobile.
Google, the world’s most popular search engine, uses a mobile-friendly algorithm to determine how websites rank in its search results. In other words, if your website is not mobile-friendly, you’ll likely see lower rankings than those with a mobile-friendly site.
To test whether your website is optimized for mobile users and meets Google’s standards, simply visit https://www.google.com/webmasters/tools/mobile-friendly/.
If you pass the test with flying colours (you’ll know because it will say “Mobile Friendly”), then there’s no reason why you shouldn’t be optimizing your site for Google’s algorithm!
Optimize your site for voice search.
Google has released an update to their algorithm that will make it more difficult for spam and low-quality content to rank on the first page of search results. The goal is to provide users with higher-value results, and we expect this change to impact about 11% of queries in English, though some verticals may be more heavily impacted than others.
This update affects how Google weighs anchor text in its ranking algorithms, so it’s important that you start optimizing your website for voice search if you haven’t already done so. This means using relevant keywords in your title tags when possible (instead of just creating titles with random words), including local keywords if they apply (like “Toronto” or “Brooklyn”), including location-based terms within the content itself (like “Toronto hotels”), optimizing URLs through keyword planning…
Take advantage of local SEO.
Local SEO is the process of optimizing a website to achieve higher search engine rankings in the area where your business is located. Local SEO can help you generate more traffic and conversions in your local market, which means more customers for your business.
The best way to optimize your website for local SEO is by optimizing your site title, description and content on Google My Business (GMB) and other similar directories. This will allow you to gain from the power of locality by making sure that potential customers searching for keywords related to what you offer are able to find your listing easily within Google’s search results pages.
In addition, using relevant keywords when creating content can also improve how much traffic comes through these listings as well as increase engagement with social media followers who might be interested in reading what someone has written about certain topics related directly back towards their businesses!
Link to other websites on your site.
If you’re blogging about a specific topic, then it’s likely that there are hundreds or even thousands of other websites out there that have content on the same topic. Create links back to these sites in the relevant places on your own site so that Google can see that you’re part of a larger network of similar sites. This will help improve the rankings for all of your pages because it shows them how authoritative they are within their niches.
Update frequently to keep visitors coming back.
One of the most important SEO tips to keep in mind is that you need to update your content regularly. This will help keep visitors coming back, and it’s also an easy way to make sure that they don’t get bored with what they’re seeing on your site. If someone visits a site and sees nothing but old content, they’ll probably head over somewhere else — and who can blame them?
If you want people to keep coming back for more from your website, then give them something new all the time. Add new pages, products or services every few months so that there’s always something fresh for people to check out when they come by for another visit. You can also do this by adding new blog posts; just be careful not to overwhelm visitors with too much information at once because some might find it overwhelming instead of helpful!
Write long-form blog posts.
Longer is better. Long-form blog posts are more likely to rank well than shorter ones, and as a result, they’re more likely to drive traffic from search engines. According to HubSpot, longer posts tend to have higher conversion rates because they contain more information about your product or service and are therefore more useful for your target audience.
Long-form content also has a higher chance of being shared on social media platforms like Twitter or Facebook — and it can even get linked to other blogs!
Make use of social media to promote your website. Social media is a great way to build an audience and drive traffic to your site. It’s also an opportunity for you to get more backlinks, build trust, and create a brand.
Use social media platforms like Facebook and Twitter to share interesting articles from reputable sources that relate directly or indirectly with the topic of your business. When people share content on social networks, they’re often tagging other users or linking back to the original article source (e.g., “Read more: [link]” or “@[author]”). This causes their followers’ feeds to update with new information about the topic at hand — which means more visitors coming right back through those same links again!
Include multimedia (like photos and videos).
Photos and videos are more engaging than text, which is why they make a great addition to your website.
- Photos help you tell a story — the visual imagery of your product or service can help build trust with your audience, as well as clearly show them what you’re offering.
- Videos can explain more complex concepts — for example, showing how a car company’s new SUV handles rough terrain could be much more effective than just saying it does so in plain text.
- Both photos and videos can show off your products or services in action, which helps potential customers understand exactly what they’ll get if they purchase from you.
Create a Google My Business page.
If you’re a small business, one of the best ways to improve your SEO is by creating a Google My Business page. This will help with your local rankings as well as increase traffic and sales.
Google My Business pages are free and easy to set up through Google Search Console (formerly Webmaster Tools). You can use these pages to claim ownership over your business listing on Google Maps and add information about it such as hours of operation, location details, phone numbers, photos of the store or office space, etc.
Don’t do keyword stuffing or keyword research around a single topic.
Keyword stuffing and keyword research are both SEO techniques. While you may think that these two things overlap, they don’t. They’re completely different practices that can have very different results for your site.
Keyword stuffing is a black hat SEO technique that involves overusing keywords in an attempt to rank higher in search engine results pages (SERPs). It’s usually done by adding unnecessary words to the content of your page so that it appears unnatural and spammy to search engine crawlers. The downside of this practice is that you’ll likely get penalized by Google or another major search engine — and if enough people use the same tactic on their websites, it could result in a ban from all the top search engines forever!
On the other hand, keyword research is a white hat SEO technique which involves choosing one or more long-tail keywords related to what you’re writing about and then finding out whether there are opportunities for them on relevant topics throughout your website’s content. This type of research helps you build trust with potential customers by showing them how much effort goes into creating quality content for their needs rather than simply trying every trick under the sun just because there seems like there might be some benefit somewhere down the road (which would never happen anyway).
Create internal links within your site.
Internal links are links that point to pages on your own website.
They’re important for SEO because they help search engines find more content on your site. They also help visitors find other pages on your website, which means they can be useful in improving user experience.
Clean up your backlink profile.
A backlink profile is the collection of all your websites, social media accounts and other online resources that link to you. These links serve as votes of confidence in your website’s credibility and authority. The more quality links you have pointing to your site from authoritative sources, the easier it will be for search engines like Google to identify your site as an authority on a particular topic.
Google also uses these links as a way to determine whether or not it should rank a page higher than another one when users search for similar topics. That’s why having a clean backlink profile — one with high-quality sites linking to yours — is so important for SEO purposes: It helps increase your rankings in Google (and other search engines).
Conclusion
It’s not easy, but it is possible to do SEO and get more traffic to your website if you know what you’re doing and are willing to put in the effort.
SEO is a long-term strategy, not a short-term fix. But if done properly, it can help bring in new visitors on an ongoing basis for years into the future!
