The Importance of Aligning Business, Brand, and Behaviour
Traditionally, branding was seen as a way to differentiate products and services…
Maximizing Sales with Price Bundling: A Guide for Businesses
Introduction Price bundling is becoming an increasingly popular pricing strategy for businesses…
Business Valuation 101: An Introduction to the Fundamentals
Introduction The word "valuation" can be synonymous with the word "price," but…
Marketing Myths vs. Reality: Separating the Hype from the Truth
Introduction Most business owners think that marketing is all about generating awareness…
Pitch Decks: How To Present Startups To Potential Investors
While the startup scene has become remarkably popular lately, it’s not easily…
The Effect of Advertising on Consumer Behaviour
Marketers invest in various media platforms to influence consumer behaviour. Advertisement on…
How To Create A Winning Business Strategy
A business strategy should be viewed as a declaration of your organization’s…
Five Practices That Will Quickly Develop Leadership Skills
In this article, I am going to discuss five key practices that…
Finally, A Book On Pricing Strategy To Increase Organizational Profitability
The best pricing strategy is the one that makes you the most…
How to generate new winning business ideas
My mind is regularly busy, moving across various spectrums joggling different images…
