Description
I wrote this book for entrepreneurs and managers who need to make pricing decisions.
They are the ones who have the most day-to-day difficulty with pricing issues. Entrepreneurs and managers can benefit most from a simple set of principles they can easily apply to common problems.
Pricing is hard. It is one of the toughest tasks to master, review, and improve. A lot of times, businesses think they are doing a great job with pricing when, in fact, all they are doing is guessing and hoping for the best. It’s a crucial topic, but one that gets almost no attention. Forcing you to create a pricing plan from thin air.
My goal is to provide a set of basic principles on pricing and related issues that are simple enough for most people to understand, apply, and benefit from. It is also intended to be reasonably comprehensive by covering most of the relevant concepts and approaches to pricing. Hopefully, you can either use these ideas as they are or take them several steps further in your thinking and practice.
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